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Contrinex
Promovo Cultura Técnica - Booki

Promovo Cultura Técnica: promoção da Booki

A pensar no 37.º aniversário da Publindústria, a Booki lança a campanha: Promovo Cultura Técnica!

No seguimento da celebração dos 5 anos da Booki – www.booki.pt – que segue durante o mês de abril também a pensar no 37.º aniversário da Publindústriawww.booki.pt/blog/celebre-os-5-anos-dabooki/ – a Booki lança a campanha: Promovo Cultura Técnica!

Trata-se de uma iniciativa permanente que pretende valorizar os setores que transformam o mundo – a Engenharia, o Agroalimentar, a Medicina e Saúde, a Economia e Gestão, o Desporto, a Arquitetura e o Design, e outras áreas técnicas!

Pretendemos que todos os que participam, trabalham, promovem, ensinam, aprendem e divulgam o conhecimento técnico e a prática tecnológica se sintam reconhecidos e orgulhosos por serem os obreiros que, na realidade e todos os dias, transformam o mundo. É o conhecimento técnico e científico que, em especial em tempos de crise, inventa novas soluções, resolve situações e aponta novos caminhos para o futuro!

Engenheiros e técnicos, agrónomos e agricultores, médicos e enfermeiros, gestores e economistas, treinadores e atletas, arquitetos e designers, e outros, estão sempre na linha da frente, como no caso da resposta à pandemia, do combate às desigualdades, das soluções alimentares e ambientalmente sustentáveis, da melhoria de índices de saúde e vitalidade, das inovações para a melhoria de vida.

Contudo, os conteúdos que desenvolvem, as ideias e o saber que consubstanciam – em livros e revistas, por exemplo – não são devidamente reconhecidos.

Por exemplo, os apoios no setor da cultura aos editores e livreiros durante a pandemia não contemplaram os livros técnicos – os livros de medicina, de engenharia, de desporto, desenvolvidos pelos técnicos que nos estavam a salvar a vida, a desenvolver respostas e vacinas, e a permitir ajustar-nos ativamente face ao confinamento.

Da nossa parte, consideramos que livros e conteúdos técnicos são cultura.

E que autores, leitores, clientes… e os técnicos devem sentir isso “na primeira pessoa“: “Promovo Cultura Técnica“.

Por isso, a booki lança com esta campanha este desafio – ao comprar um livro técnico, sinta que está a adquirir um bem cultural, e sinta orgulho nisso, pois está a contribuir para transformar o mundo.

Esta campanha traduz-se, como os conteúdos técnicos, em ações concretas:

  • vamos oferecer a todos os nossos clientes autocolantes “Promovo Cultura Técnica” – pode colocá-lo à lapela, na mala, no dossier, onde quiser para fazer parte deste movimento!
  • vamos enviar aos leitores e clientes da nossa campanha da Feira do Livro Técnico o cheque-oferta de 5€ – para descontarem em compras de livros até final de abril!
  • vamos apresentar novos produtos e serviços – como o cheque-oferta-booki, os livros usados, os cursos online!
  • vamos atualizar a nossa imagem e agregar este “selo” em toda a nossa atividade – a booki.pt passa a ser um pólo de encontro dos conteúdos técnicos!
  • vamos promover sinergias como os nosso parceiros – divulgando-os e juntando mais entidades que se queiram juntar!
  • e divulgar sempre a oferta: livros, ebooks, cursos, revistas, assinaturas, entre outros.

Booki
Tel.: +351 220 104 872
info@booki.pt · www.booki.pt

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